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	<title>ascendtraining.com &#187; Technology</title>
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	<link>http://www.ascendtraining.com/blog</link>
	<description>Creative Training for the Creative Professional</description>
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		<title>The Ascend Experience</title>
		<link>http://www.ascendtraining.com/blog/2010/07/09/the-ascend-experience/</link>
		<comments>http://www.ascendtraining.com/blog/2010/07/09/the-ascend-experience/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 16:45:51 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
				<category><![CDATA[Adobe Authorized Training]]></category>
		<category><![CDATA[Adobe CS4]]></category>
		<category><![CDATA[Adobe CS5]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.ascendtraining.com/blog/?p=384</guid>
		<description><![CDATA[Ever wonder what the Ascend Training experience is like? Or what the classroom environment like? Check out our newest YouTube postings! You&#8217;ll hear from our owner and instructors about Ascend&#8217;s goals and initiatives, plus you can see testimonials from our former students.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/07/Screen-shot-2010-07-09-at-11.30.41-AM.png"><img class="alignleft size-medium wp-image-385" style="margin-left: 6px; margin-right: 6px;" title="Screen shot 2010-07-09 at 11.30.41 AM" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/07/Screen-shot-2010-07-09-at-11.30.41-AM-300x185.png" alt="" width="171" height="105" /></a>Ever wonder what the <a href="http://www.ascendtraining.com">Ascend Training</a> experience is like? Or what the <a href="http://www.youtube.com/user/AscendTraining#p/a/u/1/aw5kZly9S8Q">classroom environment</a> like? Check out our newest <a href="http://www.youtube.com/user/AscendTraining#p/a/u/0/ZanMux-vlg4">YouTube postings</a>! You&#8217;ll hear from our owner and instructors about <a href="http://www.ascendtraining.com/aboutascend.php">Ascend&#8217;s goals and initiatives</a>, plus you can see <a href="http://www.ascendtraining.com/testimonials.php">testimonials</a> from our former students.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First Look at Flash Catalyst: Free Event!</title>
		<link>http://www.ascendtraining.com/blog/2010/06/15/first-look-at-flash-catalyst-free-event/</link>
		<comments>http://www.ascendtraining.com/blog/2010/06/15/first-look-at-flash-catalyst-free-event/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 17:07:41 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
				<category><![CDATA[Adobe CS5]]></category>
		<category><![CDATA[Flash CS5]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.ascendtraining.com/blog/?p=341</guid>
		<description><![CDATA[We are excited to tell you about a Flash Catalyst free event Monday, June 21st presented by the Chicago Area Users Group! Our very own Rich Humphreys will be giving a sneak peek into the inner workings of Flash Catalyst. This event will not only be open to the Chicago Area Users Group members, but [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ascendtraining.com/register/?btn_3030=Register&amp;lofi=ev&amp;eid=3030"><img class="size-thumbnail wp-image-345 alignleft" style="border: 0pt none; margin: 15px;" title="Flash Catalyst_Graphic" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/06/Flash-Catalyst_Graphic1-150x150.jpg" alt="" width="150" height="150" /></a>We are excited to tell you about a <a href="http://www.ascendtraining.com/register/?btn_3030=Register&amp;lofi=ev&amp;eid=3030">Flash Catalyst free event Monday, June 21st</a> presented by the Chicago Area Users Group! Our very own <a href="http://www.ascendtraining.com/instructors.php">Rich Humphreys</a> will be giving a sneak peek into the inner workings of <a href="http://www.ascendtraining.com/outline.php?id=244">Flash Catalyst</a>. This event will not only be open to the Chicago Area Users Group members, but also be open to the public.</p>
<p><a href="http://www.ascendtraining.com/outline.php?id=244">Flash Catalyst</a>, a new application in Adobe CS5, bridges the gap between <a href="http://www.ascendtraining.com/workshops/adobe-indesign-training.php">print designers</a> and <a href="http://www.ascendtraining.com/outline.php?id=232">developers</a>. If you&#8217;re interested in seeing how this exciting new software works, please join the fun Monday night!</p>
]]></content:encoded>
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		<item>
		<title>A Visual History of the Photoshop Splash Screen</title>
		<link>http://www.ascendtraining.com/blog/2010/04/26/the-history-of-the-photoshop-splash-screen/</link>
		<comments>http://www.ascendtraining.com/blog/2010/04/26/the-history-of-the-photoshop-splash-screen/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 18:25:05 +0000</pubDate>
		<dc:creator>Jori</dc:creator>
				<category><![CDATA[Future Computer Technologies]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Adobe Photoshop]]></category>
		<category><![CDATA[Adobe systems]]></category>
		<category><![CDATA[photoshop 20th anniversary]]></category>
		<category><![CDATA[thomas knoll]]></category>

		<guid isPermaLink="false">http://www.ascendtraining.com/blog/?p=244</guid>
		<description><![CDATA[Photoshop celebrates it's 20th anniversary with a tribute to all the Adobe Photoshop Splash Pages!]]></description>
			<content:encoded><![CDATA[<p>- by Jori Curry<a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-12.42.10-PM1.png"><img class="alignleft size-full wp-image-269" title="Screen shot 2010-04-26 at 12.42.10 PM" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-12.42.10-PM1.png" alt="" width="34" height="432" /></a></p>
<p>For many of us, <a href="http://www.ascendtraining.com/workshops/adobe-photoshop-training.php">Photoshop</a> is a lifestyle, not just a software application. Shockingly enough, Photoshop turns 20 this year making those memories of days without layers a far-off memory (or nightmare). Now in 27 languages, Adobe Photoshop touches the globe.</p>
<p>In 1987 Thomas and John Knoll started coding an application because his Mac Plus had a 1 bit b/w display and couldn&#8217;t display grayscale images. The early Adobe Photoshop (called Display) solved the problem and simulated a grayscale image.</p>
<p>In 1998, Thomas and his brother John, who worked at Industrial Light and Magic, began shopping it in Silicon Valley, where it didn&#8217;t receive a warm audience, since PixelPaint was already on the market. A company called BarneyScan decided to give it a very small chance, and bundle &#8220;Photoshop&#8221; with their scanners. Once September 1998 rolled around and the Knoll brothers showed Photoshop to Adobe, and thought it was an excellent companion to the new application &#8220;Illustrator.&#8221; Adobe had primarily been involved in the print industry until this point,</p>
<p>Photoshop Version 1.0 required a 8MHz Mac and at least 2 MB of RAM. The cost of the first Adobe Photoshop was $1,000. So thank you to Adobe and Russell Brown for having the vision to create a beautiful pixel based world!</p>
<div id="attachment_245" class="wp-caption alignleft" style="width: 297px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/ps1disk.jpg"><img class="size-full wp-image-245" title="Photoshop Version 1 Install Disk" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/ps1disk.jpg" alt="" width="287" height="300" /></a><p class="wp-caption-text">Photoshop Version 1 Install Disk</p></div>
<div id="attachment_280" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/07.jpg"><img class="size-full wp-image-280" title="07" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/07.jpg" alt="" width="300" height="163" /></a><p class="wp-caption-text">Photoshop precursor .07. On the radio: George Michael - &quot;Father Figure&quot;</p></div>
<div id="attachment_249" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/PS-871.png"><img class="size-medium wp-image-249 " title="PS-87" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/PS-871-300x226.png" alt="" width="300" height="226" /></a><p class="wp-caption-text">Photoshop .87. On the radio: Suzanne Vega - &quot;Luka&quot;</p></div>
<div id="attachment_250" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/ps-4.png"><img class="size-medium wp-image-250  " title="ps-4" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/ps-4-300x173.png" alt="" width="300" height="173" /></a><p class="wp-caption-text">Photoshop v. 1.0.7 released 1990. On the radio:  Janet Jackson - &quot;Escapade&quot;</p></div>
<div id="attachment_252" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/ps-5a.png"><img class="size-medium wp-image-252 " title="ps-5a" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/ps-5a-300x175.png" alt="" width="300" height="175" /></a><p class="wp-caption-text">Photoshop 2.0 Alt Screen</p></div>
<div id="attachment_251" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/ps-5.png"><img class="size-medium wp-image-251  " title="ps-5" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/ps-5-300x171.png" alt="" width="300" height="171" /></a><p class="wp-caption-text">Photoshop 2.5 released 1992. On the radio: Whitney Houston-I Will Always Love You</p></div>
<div id="attachment_253" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.32.45-AM.png"><img class="size-medium wp-image-253  " title="Screen shot 2010-04-26 at 9.32.45 AM" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.32.45-AM-300x199.png" alt="" width="300" height="199" /></a><p class="wp-caption-text">Photoshop version 3.0 released 1993. On the radio: Stereo MC&#39;s - &quot;Connected&quot;</p></div>
<div id="attachment_255" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.33.00-AM.png"><img class="size-medium wp-image-255" title="Screen shot 2010-04-26 at 9.33.00 AM" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.33.00-AM-300x218.png" alt="" width="300" height="218" /></a><p class="wp-caption-text">Photoshop 4.0 released 1996: On the radio: Los Del Rio - &quot;Macarena&quot;</p></div>
<div id="attachment_256" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.33.15-AM.png"><img class="size-medium wp-image-256" title="Screen shot 2010-04-26 at 9.33.15 AM" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.33.15-AM-300x219.png" alt="" width="300" height="219" /></a><p class="wp-caption-text">Photoshop 5.0 released 1998. On the radio: Will Smith - &quot;Gettin&#39; Jiggy Wit It&quot;</p></div>
<div id="attachment_259" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.33.49-AM.png"><img class="size-medium wp-image-259" title="Screen shot 2010-04-26 at 9.33.49 AM" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.33.49-AM-300x238.png" alt="" width="300" height="238" /></a><p class="wp-caption-text">Photoshop 6.0 released 2000. On the radio: Train - &quot;Meet Virginia&quot;</p></div>
<div id="attachment_260" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.34.04-AM.png"><img class="size-medium wp-image-260  " title="Screen shot 2010-04-26 at 9.34.04 AM" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.34.04-AM-300x299.png" alt="" width="300" height="299" /></a><p class="wp-caption-text">Photoshop Version 7.0 released 2002. On the radio: Kylie Minogue - Can&#39;t Get You Out of My Head</p></div>
<div id="attachment_261" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.34.22-AM.png"><img class="size-medium wp-image-261 " title="Screen shot 2010-04-26 at 9.34.22 AM" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.34.22-AM-300x205.png" alt="" width="300" height="205" /></a><p class="wp-caption-text">Photoshop CS released 2003. On the radio: Fountains of Wayne - Stacy&#39;s Mom</p></div>
<div id="attachment_262" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.34.38-AM.png"><img class="size-medium wp-image-262" title="Screen shot 2010-04-26 at 9.34.38 AM" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-9.34.38-AM-300x188.png" alt="" width="300" height="188" /></a><p class="wp-caption-text">Photoshop CS2 released 2005. On the radio: The Killers - Mr. Brightside</p></div>
<div id="attachment_263" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/cs3-screenshot-SM.png"><img class="size-medium wp-image-263" title="cs3-screenshot-SM" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/cs3-screenshot-SM-300x176.png" alt="" width="300" height="176" /></a><p class="wp-caption-text">Photoshop CS3 released 2007. On the radio: Rihanna - Don&#39;t Stop the Music</p></div>
<div id="attachment_264" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/cs4.png"><img class="size-medium wp-image-264 " title="cs4" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/cs4-300x215.png" alt="" width="300" height="215" /></a><p class="wp-caption-text">Photoshop CS4 Alt Splash Page released 2007. On the radio: Kid Rock - &quot;All Summer Long&quot;</p></div>
<div id="attachment_265" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/cs4splash.jpg"><img class="size-medium wp-image-265" title="cs4splash" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/cs4splash-300x169.jpg" alt="" width="300" height="169" /></a><p class="wp-caption-text">Photoshop CS4 released 2008. On the radio: Katy Perry - &quot;Hot &#39;n Cold&quot;</p></div>
<div id="attachment_266" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-10.01.57-AM.png"><img class="size-medium wp-image-266" title="Screen shot 2010-04-26 at 10.01.57 AM" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-26-at-10.01.57-AM-300x222.png" alt="" width="300" height="222" /></a><p class="wp-caption-text">Photoshop CS5 Alt Splash Page released 2010. On the radio: Lady Gaga - &quot;Alejandro&quot;</p></div>
]]></content:encoded>
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		<title>Adobe On The Go (be)</title>
		<link>http://www.ascendtraining.com/blog/2010/02/04/adobe-on-the-go-be/</link>
		<comments>http://www.ascendtraining.com/blog/2010/02/04/adobe-on-the-go-be/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 19:46:33 +0000</pubDate>
		<dc:creator>Blog</dc:creator>
				<category><![CDATA[Adobe Authorized Training]]></category>
		<category><![CDATA[Adobe CS4]]></category>
		<category><![CDATA[Future Computer Technologies]]></category>
		<category><![CDATA[Photoshop tutorial]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[flash for the iphone]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.ascendtraining.com/blog/?p=227</guid>
		<description><![CDATA[Now you can take Adobe Photoshop with you wherever you go! If you have an iPhone, and Android device, or even a mobile device with Windows Mobile, you can can edit, crop, and color-correct all your images just like you can at home&#8230;but you probably already knew this&#8211;what&#8217;s important is that, now that the iPad [...]]]></description>
			<content:encoded><![CDATA[<p>Now you can take <a href="http://www.adobe.com/products/photoshop/family/?promoid=BPDEK" target="_blank">Adobe Photoshop</a> with you wherever you go! If you have an <a href="http://www.apple.com/iphone/" target="_blank">iPhone</a>, and <a href="http://www.android.com/index.html" target="_blank">Android</a> device, or even a mobile device with <a href="http://www.microsoft.com/windowsmobile/en-us/default.mspx?CR_CC=100237323&amp;WT.srch=1&amp;WT.mc_id=Search&amp;CR_SCC=100237323" target="_blank">Windows Mobile</a>, you can can edit, crop, and color-correct all your images just like you can at home&#8230;but you probably already knew this&#8211;what&#8217;s important is that, now that the <a href="http://www.apple.com/ipad/" target="_blank">iPad</a> is out, we&#8217;re all going to be paying a lot more attention to Mobile Versions of things&#8211;that is, if the trendsetters at 1 Infinite Loop have again set the trend.</p>
<p><a href="https://www.photoshop.com/" target="_blank">Adobe&#8217;s Photoshop Mobile</a> is limited, to be sure, but its basic uses are the same as those used by many Photoshop (regular?) users; as aforementioned you can crop, color, and resize, but you can also make specialized albums, apply certain filters, add nifty effects. Perhaps coolest of all, you can add vignettes and things like &#8220;Warm Vintage&#8221; to your photos (this makes them look a little like old photos scanned from your parents&#8217; wedding albums, with lots of red and brown and even more contrast).</p>
<p>At <a href="http://www.ascendtraining.com/" target="_blank">my job</a>, we were all wondering (with, I think, good reason) if the Mystery Tablet would run Adobe software&#8211;and it will, sort of. This type of mobile approach to high-powered, sophisticated applications is not new, but it does seem to be the trend; stripped-down mobile browsers, mini-players for all sorts of files, and <a href="http://www.apple.com/games/ipod/" target="_blank">games</a> that run on the (comparatively) itty-bitty screens of mobile devices have become the norm. In the effort to make mobile phones and devices that can do anything a desktop or laptop can do has made it more of a priority than ever for companies like Adobe to go mobile. Photoshop Mobile (cruise over to photoshop.com to check that out, by the way) is a step in the right direction, but where&#8217;s my <a href="http://www.ascendtraining.com/workshops/adobe-illustrator-training.php" target="_blank">Illustrator</a> Mobile and (dare I suggest it?) <a href="http://www.ascendtraining.com/workshops/adobe-flash-training.php" target="_blank">Flash</a> Mobile? At Ascend, we&#8217;ll teach you how to program for your <a href="http://www.ascendtraining.com/outline.php?id=223" target="_blank">iPhone</a>, and how to use <a href="http://www.ascendtraining.com/workshops/adobe-photoshop-training.php" target="_blank">Photoshop</a>, but isn&#8217;t it time we could combine them?</p>
<p>We all wait with baited breath for when we&#8217;ll be able to get an email of user requirements, build and code a website with interactive content, and mock up some examples for the client, all on the train from our phones. &#8216;Till then.</p>
<p>-This Blog sent from my iPhone</p>
]]></content:encoded>
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		<item>
		<title>The battle behind the screens &#8211; Flash vs. Silverlight</title>
		<link>http://www.ascendtraining.com/blog/2010/01/25/the-battle-behind-the-screens-flash-vs-silverlight/</link>
		<comments>http://www.ascendtraining.com/blog/2010/01/25/the-battle-behind-the-screens-flash-vs-silverlight/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 15:54:19 +0000</pubDate>
		<dc:creator>Blog</dc:creator>
				<category><![CDATA[Adobe Authorized Training]]></category>
		<category><![CDATA[Adobe CS4]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Future Computer Technologies]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[flash for the iphone]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Adobe Flash]]></category>
		<category><![CDATA[adobe flash class]]></category>
		<category><![CDATA[adobe flash training]]></category>
		<category><![CDATA[adobe training]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple rumors]]></category>
		<category><![CDATA[Chicago Flash Class]]></category>
		<category><![CDATA[flash class]]></category>
		<category><![CDATA[learn flash]]></category>
		<category><![CDATA[online applications]]></category>

		<guid isPermaLink="false">http://www.ascendtraining.com/blog/?p=225</guid>
		<description><![CDATA[It&#8217;s definitely a war&#8211;it&#8217;s just that it&#8217;s a Cold War.
Since Microsoft released Silverlight, (and by the way, watch what happens when you surf over there) their answer to Adobe Flash, in 2007, there&#8217;s been a (sort of) silent war going on behind the two software giants about who gets to play your movies.
When you go [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s definitely a war&#8211;it&#8217;s just that it&#8217;s a Cold War.</p>
<p>Since Microsoft released <a href="http://silverlight.net/" target="_blank">Silverlight</a>, (and by the way, watch what happens when you surf over there) their answer to <a href="http://www.ascendtraining.com/workshops/adobe-flash-training.php" target="_blank">Adobe Flash</a>, in 2007, there&#8217;s been a (sort of) silent war going on behind the two software giants about who gets to play your movies.</p>
<p>When you go to a site like <a href="http://www.youtube.com" target="_blank">Youtube</a> or <a href="http://www.hulu.com" target="_blank">Hulu</a> to watch videos (and who among us does not, these days?), isn&#8217;t it awesome how fast it is? How clear? How the videos you watch don&#8217;t take up space on your hard disk or really even slow down what you&#8217;re doing in the background? That&#8217;s because when you go to those sites (and soon others like <a href="http://www.vimeo.com" target="_blank">Vimeo</a> and possibly <a href="http://www.dailymotion.com" target="_blank">Dailymotion</a>), your browser loads a plugin to let you read the <a href="http://www.adobe.com/products/flashmediaserver/fvss/?promoid=DJDTJ" target="_blank">Flash Video</a> that someone has posted and that the website has slightly reconfigured&#8211;and plays it right from the source, like you&#8217;re looking <em>through </em>your computer to where the video really is, somewhere else. This means that anyone, anywhere can see it, which is good news for video producers and marketers alike. Just as <a href="http://www.apple.com/macosx/" target="_blank">Mac OSX</a>, Windows, and Linux can all (usually) read the same types of files, now we can all see almost any type of video&#8211;the trouble is that not everyone feels like they&#8217;re making enough money this way.</p>
<p>Any guesses who? (*coughSilverlightcough*)</p>
<p>Well, you&#8217;re mostly right, but it isn&#8217;t JUST <a href="http://microsoft.com" target="_blank">Microsoft</a>. There are plenty of people out to get Flash, now that it&#8217;s the standard for video playback on the web: Sun Microsystems (who makes <a href="http://www.java.com/en/" target="_blank">Java</a>), plenty of open-source proponents, and Apple have either resisted or worked around integrating Flash into their video products (<a href="http://apple.com/iphone" target="_blank">iPhone</a>, anyone?) but more than ever, Adobe is realizing that if they want their product to stay at the top, they&#8217;re going to have to get into some heretofore unexplored venues. To that end, the rumors are flying about new tools for developing <a href="http://www.ascendtraining.com/outline.php?id=223" target="_blank">iPhone apps</a> using Flash, putative Flash support on the theoretical Apple Tablet (if it exists, right?), and more.</p>
<p>Microsoft is responding to this by leveraging their power toward pushing Flash out of certain areas; ever notice that the streaming function of <a href="http://www.netflix.com/" target="_blank">Netflix</a> is run on Silverlight instead of Flash?</p>
<p>So here&#8217;s the question: both Flash and Silverlight are proprietary software, and both are the big boys when it comes to video playback on the web&#8211;now whom would we prefer as the keeper of our vids? Because someones&#8217;s going to win this battle&#8211;and either way, it&#8217;s going to mean a lot about how we get (and what we can do with) our <a href="http://www.youtube.com/results?search_query=apple+tablet+rumors&amp;search_type=&amp;aq=0&amp;oq=apple+tablet+ru" target="_blank">video</a>.</p>
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		<title>What do you get for the phone who has everything?</title>
		<link>http://www.ascendtraining.com/blog/2010/01/05/what-do-you-get-for-the-phone-who-has-everything/</link>
		<comments>http://www.ascendtraining.com/blog/2010/01/05/what-do-you-get-for-the-phone-who-has-everything/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 21:47:34 +0000</pubDate>
		<dc:creator>Blog</dc:creator>
				<category><![CDATA[Adobe CS4]]></category>
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		<guid isPermaLink="false">http://www.ascendtraining.com/blog/?p=220</guid>
		<description><![CDATA[So ok&#8211;it&#8217;s going to be a while until we get Flash for the iPhone, but I think we can all agree that it&#8217;s still pretty cool. The question is: now that you can do almost everything on the iPhone, like getting GPS Driving directions, reading e-books with the Kindle App, checking your email, stock quotes, [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_221" class="wp-caption alignright" style="width: 179px"><a href="http://www.ascendtraining.com/outline.php?id=223"><img class="size-full wp-image-221  " title="iphone-question" src="http://www.ascendtraining.com/blog/wp-content/uploads/2010/01/iphone-question.jpg" alt="iphone, rumors, questions, next" width="169" height="300" /></a><p class="wp-caption-text">What to do next with the coolest phone Ever?</p></div>
<p>So ok&#8211;it&#8217;s going to be a while until we get <a href="http://www.ascendtraining.com/workshops/adobe-flash-training.php" target="_blank">Flash</a> for the iPhone, but I think we can all agree that it&#8217;s still pretty cool. The question is: now that you can do almost everything on the <a href="http://www.apple.com/iphone/" target="_blank">iPhone</a>, like getting <a href="http://www.apple.com/iphone/iphone-3gs/maps-compass.html" target="_blank">GPS Driving directions</a>, reading e-books with the <a href="http://www.amazon.com/Kindle-Wireless-Reading-Display-Generation/dp/B0015T963C/ref=amb_link_86425531_2?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-1&amp;pf_rd_r=0D4RB1A060ENW0ZH48MR&amp;pf_rd_t=101&amp;pf_rd_p=507453671&amp;pf_rd_i=507846" target="_blank">Kindle</a> App, checking your email, stock quotes, and weather forecasts, and watching movies&#8230;what&#8217;s next for this niftiest of devices? I know! NEW APPS for it!</p>
<p>When the iPhone came out in 2007, most users were impressed and pleased with the number of cool applications you could get for it; in fact it&#8217;s this that makes the iPhone more of a palmtop computer than strictly a phone&#8211;you can load new software and get upgrades just like you can with your laptop or desktop. That said, the idea of WRITING software for the iPhone was, and still is for many, a black box. What&#8217;s involved in writing an app for the iPhone? Do you have to learn a new language? Does it mean you have to HAVE a Mac computer&#8230;or even own an iPhone?</p>
<p>With the meteoric takeoff of Apple&#8217;s App Store, it&#8217;s become clear even to the comparative luddite that <em>someone </em>is creating all these apps, and with the iPhone gaining (still!) in popularity, it seems likely that more and more people will learn how&#8211;but how?</p>
<p>Well, as far as that goes, there are a couple of ways to get going, but the best we can think of is a<a href="http://www.ascendtraining.com/outline.php?id=223" target="_blank"> class on iPhone Application Development</a> &#8211; how to use Objective-C, how to upload and test the apps, and how to get the most out of what you create.</p>
<p>Since the much-touted <a href="http://daringfireball.net/2009/12/pastrykit" target="_blank">PastryKit</a> is only a theory at this point, and since it&#8217;s gotten even easier to market new Apps with all the upgrades to the App Store, we think now is a fantastic time to start learning to program for what is STILL the coolest phone out there&#8230;and what can only be made cooler by a new app&#8230;by You!</p>
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		<title>Pay-Per-iView&#8230;Apple to get into the digital TV biz?</title>
		<link>http://www.ascendtraining.com/blog/2009/12/22/pay-per-iview-apple-to-get-into-the-digital-tv-biz/</link>
		<comments>http://www.ascendtraining.com/blog/2009/12/22/pay-per-iview-apple-to-get-into-the-digital-tv-biz/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 22:50:59 +0000</pubDate>
		<dc:creator>Blog</dc:creator>
				<category><![CDATA[Technology]]></category>
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		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple rumors]]></category>
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		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[streaming]]></category>

		<guid isPermaLink="false">http://www.ascendtraining.com/blog/?p=208</guid>
		<description><![CDATA[In November, it was leaked that Apple may be getting into bed with a few of TV&#8217;s major networks to begin offering a paid, subscription-based package of digital content using Apple TV. Apparently, for a tithe of about $30, subscribers will get to watch whatever they want using Apple&#8217;s existing network of streaming and downloadable [...]]]></description>
			<content:encoded><![CDATA[<p>In November, it was leaked that <a href="http://www.apple.com" target="_blank">Apple</a> may be getting into bed with a few of TV&#8217;s major networks to begin offering a paid, subscription-based package of digital content using <a href="http://store.apple.com/us/browse/home/shop_ipod/family/apple_tv?mco=MTAyNTQzMjU" target="_blank">Apple TV</a>. Apparently, for a tithe of about $30, subscribers will get to watch whatever they want using Apple&#8217;s existing network of streaming and downloadable content through iTunes. The latest seems to be that no major networks have agreed so far, but the larger question is: can Apple really compete with the likes of <a href="http://www.comcast.com" target="_blank">Comcast</a>, <a href="http://www.att.com/u-verse/" target="_blank">AT&amp;T</a>, and <a href="http://www.directv.com/DTVAPP/index.jsp" target="_blank">DirectTV</a>?</p>
<p>Not many people got really excited about the Apple TV when it came out; for sure, not enough people bought it for it to <a href="http://www.businessweek.com/technology/content/jun2009/tc2009068_279416.htm" target="_blank">come down in price</a> along with the rest of Apple&#8217;s line. Among the issues it carried in the door were enormous updates to install right out of the box, incompatibilities with various TV sets, and wildly variable streaming speeds. Nevertheless, their sales since then increased exponentially, and now it&#8217;s not that hard to conceive of a widely-used, Apple-based system for watching TV the way we already do. We&#8217;ll be watching to see which, if any, of the big networks sign on to become part of the new Apple TV Paid subscription system&#8211;and who signs up.</p>
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		<title>Cloud Computing then and now; a look at how far we&#8217;ve come</title>
		<link>http://www.ascendtraining.com/blog/2009/12/11/cloud-computing-then-and-now-a-look-at-how-far-weve-come/</link>
		<comments>http://www.ascendtraining.com/blog/2009/12/11/cloud-computing-then-and-now-a-look-at-how-far-weve-come/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 22:23:07 +0000</pubDate>
		<dc:creator>Blog</dc:creator>
				<category><![CDATA[Adobe Acrobat]]></category>
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		<guid isPermaLink="false">http://www.ascendtraining.com/blog/?p=197</guid>
		<description><![CDATA[About a year ago (specifically last February), &#8220;Cloud Computing&#8221; was a fairly new techno-buzzword. In fact, when Jori blogged about it then, we got a fair few comments asking what it was.  At the time, the &#8220;cloud&#8221; was a nebulous thing true to its name; when something went into the electronic &#8220;cloud,&#8221; just where [...]]]></description>
			<content:encoded><![CDATA[<p>About a year ago (specifically last February), &#8220;Cloud Computing&#8221; was a fairly new techno-buzzword. In fact, when Jori <a href="http://www.ascendtraining.com/blog/2008/02/21/the-future-of-the-desktop-cloud-computing-and-adobe-photoshop-2/" target="_blank">blogged</a> about it then, we got a fair few comments asking what it <em>was. </em> At the time, the &#8220;cloud&#8221; was a nebulous thing true to its name; when something went into the electronic &#8220;cloud,&#8221; just where was it going and how were you supposed to get it back?</p>
<p>For those who don&#8217;t know: the &#8220;Cloud&#8221; is the general name for the dynamic, functional space on the internet (so on servers all over the world) where data can be stored and accessed by anyone through the web. Think of your Gmail account; your messages live online somewhere, and when you log into Gmail to get them, you go out to the <em>web </em>instead of the messages coming to you. The same functionality can be applied anywhere, and we see it being used more all the time. <a href="http://www.apple.com/mobileme/" target="_blank">Apple&#8217;s MobileMe </a>(formerly .Mac) essentially rents subscribers a chunk of space on <a href="http://www.apple.com" target="_blank">Apple&#8217;s</a> servers to post photos, host a website, send and receive email, etc. Practically, the user doesn&#8217;t really do anything she or he didn&#8217;t already; you still put in a username and password and there&#8217;s your stuff, whatever it is&#8211;the difference is that all of that stuff used to have to be on a hard drive somewhere, and now it&#8217;s in the aether, floating around between computers, easy to access but impossible to <em>locate-</em>and for some, this is troubling.</p>
<p>But not everyone sees it that way; many respected institutions including universities, government agencies, and even corporations are beginning to see Cloud Computing as a way not just to maximize investment but a way to reach more people. In September of this year, the White House announced a <a href="http://news.cnet.com/8301-13772_3-10353479-52.html" target="_blank">multi-billion-dollar initiative</a> aimed at streamlining the transition of much of its data into &#8220;cloud-accessible&#8221; form. Even <a href="http://www.noaa.gov" target="_blank">NOAA</a> (National Oceanographic and Atmospheric Administration) uses the Cloud, and in a way that would have been impossible without the architecture built by <a href="http://www.google.com" target="_blank">Google</a>, <a href="http://ibm.com" target="_blank">IBM</a>, <a href="http://www.apple.com" target="_blank">Apple</a> and others; Satellite data from multiple government agencies are aggregated together in &#8220;constellations&#8221;, or mini-clouds, so that anyone behind the firewall can see it all at once.</p>
<p>Speaking of making our jobs easier, I&#8217;d love to mention the success we&#8217;ve had at Ascend using <a href="http://www.adobe.com/products/acrobatconnectpro/" target="_blank">Adobe&#8217;s </a><em><a href="http://www.adobe.com/products/acrobatconnectpro/" target="_blank">Acrobat Connect</a></em><em>, </em>which in addition to being incredibly cool (think of a Wiki, only everyone can work on it at the <em>same time</em>), is incredibly useful. Ascend uses Acrobat Connect to hold online training sessions on Adobe&#8217;s own software&#8211;so now, thanks to the &#8220;Cloud&#8221; in which the class data and all the various users&#8217; information can be temporarily housed, students in London can tune in and take a Photoshop class with students in Phoenix, which is good news, since most companies are going global faster than we can keep up.</p>
<p>Personally, I think the Cloud is awesome; I use MobileMe and Gmail for my email, <a href="http://photobucket.com" target="_blank">PhotoBucket</a> to share photos, and YouTube to express myself and get my daily dose of entertainment&#8211;but you know what? For the moment, I&#8217;m still making back-ups of it all on my external hard drive, and that sits on my desk&#8230;so I can keep an eye on it. Know what I mean?</p>
<p>For further reading:</p>
<p><a href="http://news.cnet.com/8301-13772_3-10353479-52.html " target="_blank">White House unveils cloud computing initiative</a></p>
<p><a href="http://www.guardian.co.uk/technology/blog/2009/dec/10/microsoft-azure-cloud-scd" target="_blank">Microsoft&#8217;s Azure</a></p>
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