Social Media Marketing

Hands-on professional Social Branding training in Chicago, online or at your location.

Length: 2 Days
$1099 with Free Retakes for 8 Months

Register

Taught by industry expert and published author.

You may take this class live in Chicago or online. Class size limited to 10 students or less, free retakes for 8 months for classes on our published schedule.

Prerequisites:

Attendees must have solid computer skills.

Professional Social Media Marketing

Digital Marketing Transformation

Take control of your online presence! Immediately upgrade your skills and achieve a much greater understanding of internet marketing potential. Taught in a quick-start format, this class is ideals for those who want to advance their branding, content marketing and social media skills.

As you learn, you’ll immediately upgrade your skills, update your career options, and increase contributions to your company. Taught by Barbara Rozgonyi, co-founder of Social Media Club Chicago and CEO of CoryWest Media. You will immediately benefit from Barbara’s engaging and interactive “hands on, fear free” teaching style that’s geared to guide you to start making progress on day one.

  • Digital Decode: BRAVE Online Marketing
  • Audit: review marketing and business activities, objectives and goals
  • Analyze: compare performance to three competitors
  • Optimize: target recommended SEO keywords and messaging
  • Brand: based on personality, driven by reputation
  • Direct Deploy: Engaging Content Marketing
  • Convert: plumb sales process path for better conversion
  • Inventory: mine and develop a creative archive
  • Interview: craft a compelling and true-to-life storytelling narrative
  • Converse: listen in on social media conversations and themes
  • Dynamic Design: WIRED Marketing System
  • Merge: blend all into a strategic marketing, PR and social media Accelerated Marketing Plan
  • Invest: set your budget based on KPIs, business goals and priorities
  • Measure: turn up online presence and connections to create your own communities
  • KPI to ROI: Evaluate, Align and Repeat
  • Designing: an integrated and successful WIRED strategy into marketing and communications
  • Creating: Tools and guides to craft engaging campaigns
  • Managing Team Time on a budget: Make the most of every move

PR: Personality and Reputation

  • Monitoring: Tune into buzz about your brand and the competition
  • Listening Tools: Where to pick up on conversations
  • Community Voice: What to say every day and in crisis mode

Blogging

  • Anchoring communication to your home base
  • Reaching out to influencers and guest bloggers
  • Igniting a movement
  • Engaging participation
  • Connecting stories and sales
  • Define: what Facebook means to your brand
  • Integrate: How Facebook fits into your company’s mission and marketing
  • Refresh: Best practices on Facebook pages and groups
  • Compare: See how your brand stacks up to the competition
  • Review: Changes you need to make to update Facebook presence
  • Build: Growing an active and valuable Facebook community
  • Target: ID the top Facebook influencers in your specific interest areas
  • Decode: Algorithm changes and updates
  • Market: Crafting top Facebook posts
  • Measure: Interpreting Facebook results
  • Refine: Adapting approach to results and changes
  • Search: How to use trending topics and search techniques
  • Promote: Choosing the best Facebook ad option for you
  • Manage: Tools to schedule Facebook posts – although live is always better
  • Report: What the CMO needs to know
  • Define: what Twitter means to your brand
  • Integrate: How Twitter fits into your company’s mission and marketing
  • Refresh: Best practices on profile customization
  • Compare: See how your brand stacks up to the competition
  • Review: Changes you need to make to update Twitter presence
  • Build: Growing an active and valuable Twitter following
  • Target: ID the top Twitter influencers in your specific interest areas
  • Decode: Algorithm changes and updates
  • Market: Crafting top Twitter posts
  • Measure: Interpreting Twitter results
  • Refine: Adapting approach to results and changes
  • Search: How to use advanced search techniques
  • Promote: Choosing the best Twitter ad option for you
  • Manage: Tools to schedule Tweets
  • Report: What the CMO needs to know
  • Define: what LinkedIn means to your brand
  • Integrate: How LinkedIn fits into your company’s mission and marketing
  • Refresh: Best practices on LinkedIn profile and company page customization
  • Compare: See how your brand stacks up to the competition
  • Review: Changes you need to make to update LinkedIn presence
“Over the years, I have never taken a class from Ascend without being able to fully utilize the program the very next day!”
J. Janz, Kent Feeds