Custom Email Campaigns

Learn to use HTML and CSS to Build Successful Email Campaigns

Develop custom, effective emails and newsletters for mobile, tablet, and desktop. Discover how to ensure your email has a consistent appearance across different browsers, devices and email clients. Gain knowledge on how to avoid spam filters and track your results. Understand to use code to create successful email campaigns that read on mobile devices, tablets and desktops.

  • Overview of HTML email and classic marketing techniques
  • Email marketing benefits: Inexpensive, quick response cycles, measurable results
  • Deciding between Special Offers, Invitations and Stay in Touch
  • Email types and structure
  • Why HTML emails fail
  • Proper font sizes and colors
  • The dangers of unsolicited bulk email practices
  • National laws for commercial email and how to avoid being tagged as a spammer
  • The CAN-SPAM Act of 2003: Controlling the Assault of Non-Solicited Pornography and Marketing
  • Overview of HTML code and structure
  • The future of HTML5
  • Overview of CSS code and application
  • HTML vs. CSS Formatting
  • Understanding the CSS Box Model and the HTML default formatting
  • Formatting text and objects
  • Creating compound selectors and custom classes
  • Goals of HTML email and alternatives to HTML-based email
  • Getting the most out of HTML email campaigns and strengthening brand awareness to builds customer relationships
  • Effectively using graphics to enhance your message
  • How the time of the week affects your results
  • Gauging the reaction after the email hits
  • Using email marketing as a forum for collecting information and the risk of overloading with too many emails
  • Evaluating your Click-Through Rate
  • Overview of designing HTML email
  • Using one of Dreamweaver’s CSS-based layouts as a base for your email
  • Adding background images and colors
  • Using and understanding
  • Modifying page width and background color
  • Adding text, lists and tables to email content
  • Using tables for Broadcast Email and to create multi-column layouts
  • Formatting tables with CSS
  • Overview of CSS code and structure
  • Formatting email with embedded CSS, linked CSS and inline CSS
  • Limitations of using images in HTML email and benefits of text
  • Staging images for HTML email
  • Creating alternative content for email images
  • Overview of collecting data from HTML email: Pros and Cons of using forms in email
  • Adding form elements and formatting form elements with CSS
  • Setting up form behaviors
  • Alternate methods of collecting data
  • Working with thumbnails and wireframes
  • Adding static content and dynamic content
  • Setting up an email broadcast campaign and sending out the email
  • Description of broadcast services
  • Cost comparison of broadcast services
  • Contract vs. Do-it-yourself services

Length: 2 Days
Price: $799

This open enrollment class is offered online with a live instructor.

Upcoming Dates: