I have recently returned from a trip to Los Angeles for the Adobe MAX conference and am excited to tell you about Adobe’s biggest announcement from MAX, Creative Cloud. Now keep in mind that we were only given a glimpse of what’s in store, so don’t take everything I say as exactly how it will be. We were promised more details in November so be sure to keep up with that.
Adobe’s Creative Cloud will consist of a few pieces conjoined into one service. It will all be included in a subscription with a supposedly “attractive” price. My biggest concern with the service is just that. The pricing of the Creative Suite is far from attractive to me, but pricing will be announced in November. I know that great software and services will come at a cost, but not many people can afford software priced as high as Adobe has charged in the past. I am hopeful, though, that between saving money by a solely digital distribution method in future versions and also the fact that cheaper prices will greatly increase the user base, that it will be beneficial for us and Adobe to have Creative Cloud come with reasonable pricing.
Pricing aside, let’s get into the meat and potatoes of the Creative Cloud. The service will come with 20GB of cloud storage for whatever you may need and it does sound like there will be options to upgrade the size of this storage (20GB is a lot for, but for you video editing types you will likely need a lot more). It seems like this cloud storage will be incorporated into every application included in Creative Cloud. This will make working between different devices extremely easy, since you can save your work into the clouds. Your cloud storage will be automatically synced between all devices you are using the cloud service on and your files are accesible and shareable through not only your Adobe applications, but directly through the browser as well. Now this is just the tip of the iceberg.
Next up is the publishing end of things. Your Creative Cloud will have publishing options in 3 realms. If you didn’t already assume, Creative Cloud comes with a social networking aspect. You create you cloud profile, can share your work and connect with other creatives. The browser based part of the cloud is very well done. You can not only categorize and add meta data to your various files all through the browser, or any application accessing your cloud for that matter, but you are given great detail on your files. So much detail that you can even view and turn off layers in your Photoshop files while you are spooling through your files in the browser. Pretty nifty. For web developers, business catalyst is part of your cloud service allowing you to post your sites to the web and there is also the CMS aspect of business catalyst of which you can take advantage. The third part here is the Digital Publishing Suite for InDesign. This allows you to take your creations in InDesign and publish them to all devices as an epub file. This will be a great tool to create magazines, comics, and whatever else you can think of and publish them. This service will cost money for the actual publishing, but you can also charge your audience to download the works. In this digital age, you can still do your print projects but have them completely digital. This doesn’t only make it easy to publish your work, but you can add all sorts of interactive elements that you would not be able to do in a physical print.
Now for the finale. It seems your subscription includes the Creative Suite, I was given the impression that it is the suite in its entirety, but I want that in writing. Come early 2012, it appears as though everything Adobe will be lumped into a single, subscription based service that is Creative Cloud. Better yet, there is a suite of Mobile applications (for the most part actually created using the Flash platform) thrown into the mix and again its my understanding that all of these are included in your subscription. I will go over these applications briefly.
Photoshop Touch – A touch version of Photoshop, obviously. It retains a majority of the functionality from the Desktop application.
Proto – Quickly make a mock up website that includes much of the functionality and linking created through the touch app. Also creates HTML code to turn your mockup into a fully functional site.
Ideas – This one is already available. Create vector graphics and image all with a simple touch interface.
Debut – An app to make stunning presentations.
Collage – A re-imagining of the “drawing board”. A quick and easy way to throw pictures, color schemes, and notes on a virtual white board. Portray an idea in only a few moments that can then be passed along to designers to create a finished product.
Kuler – Create and share color palettes.
So that is the gist of it. The touch apps provide great ways to kick start a project, or even the tools to complete a project. Again, pricing will be announced in November and the service itself will be released early 2012. So, I would recommend staying tuned for further information.